Sep 14, 2009 avinash kaushik announces 2nd book release. Definitions, goals, metrics, kpis, dimensions, targets 1010 i absolutely love avinash kaushik s apparent ability to tap into the collective concerns of the marketing community and address them in such an easy to digest way. Nov 24, 2016 3 writer a thought leader in the world of analytics who wrote the best selling book. Dec 20, 2015 best practices and strategy in web analytics. Jul 11, 2008 you are probably tired of having a boatload of data and nothing much coming of it. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging. All attendees qualify to win 1 of 5 autographed copies of avinashs toprated book, web analytics. Web analytics expert avinash kaushik, in his thoughtprovoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts.
Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer. Avinash kaushik featured in the book pioneers of digital avinash kaushik he is the bestselling author of web analytics an hour a day, a prolific blogger and mustsee keynote speaker, who has distilled the art of navigating web metrics into an entertaining, engaging and valuable business essential. The art of online accountability and science of customer centricity by avinash kaushik in djvu, fb2, txt download e book. Hes promoting a new way of looking at web analytics, what.
Successful web analytics approaches by avinash kaushik. A mustread for marketing and business people, user experience designers and web site architects. In this best selling book he goes beyond web analytics concepts and definitions to provide a step. An hour a day, since we first met avinash at a webinar back in february. I think the concept of trying to break up this complex subject into smaller bits is a nice idea, but what it seemed to do in practice is to drag the book out more. Digital analytics is the analysis of qualitative and quantitative data to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes both online. Avinashs passion for web analytics was evident throughout the webinar, and weve been subscribers to his blog, occams razor, ever since. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international.
It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media. Whether you are just getting started in web analytics or already consider yourself a data ninja, web analytics 2. Avinash kaushik is a expert in web analytics and the author of the top rated blog occams razor. The book includes an innovative cd that will include over five hours of insightful. The latter was a hard core offering that covered all aspects of the subject. An hour a day and so i couldnt wait to get my hands on avinash s second book. Web analytics is an important part of what we do at isg. Kaushik writes a popular blog, has written two bestselling books on web analytics, and is considered a big deal in the space. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading american universities. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly. Download it once and read it on your kindle device, pc, phones or tablets.
Successful web analytics approaches by avinash kaushik youtube. The coverage of social media and mobile analytics is sparse and thats my only gripe. No list of resources on web analytics can be complete without mentioning work of avinash kaushik. After avinash kaushiks first bestselling book web analytics. Website statistics can sometimes be a very technical topic, but this books stepbystep approach makes web analytics very approachable. Occams razor by avinash kaushik digital marketing and. The book is an amazing expression on analysis of quantitative as well as qualitative data from websites. The art of online accountability and science of customer. Use features like bookmarks, note taking and highlighting while reading web analytics.
The art of online accountability and science of customer centricity is a must read. I read about 50 marketing and ecommerce blog feeds each week, so its a real treat to read topnotch marketing material offline from time to time. In this book, he goes beyond web analytics concepts and definitions to provide a stepbystep guide to implementing a successful. If you liked web analytics an hour a day, avinashs new book, web analytics 2. Adeptly address todays business challenges with this powerful new book from web analytics thought leader avinash kaushi. In this best selling book he goes beyond web analytics concepts and definitions to provide a stepbystep guide to implementing a successful web analytics strategy. In fact, if youre not a techie, you should read it simply to understand the basics of how data is collected on the web. If you liked web analytics an hour a day, avinash s new book, web analytics 2. Avinash kaushik featured in the book pioneers of digital. Discover how to move beyond clickstream analysis, why qualitative data should be. Discover how to move beyond clickstream analysis, why qualitative written by an inthetrenches practitioner, this stepbystep guide shows you how to implement a.
Web analytics have come a long way from the first baby steps back in the late 1990s and this book by avinash kaushik is a thorough introduction to the current stateoftheart. Avinash kaushik is a expert in web analytics and author of the toprated blog occams razor. An hour a day by avinash kaushik is a great primer on web analytics for any webmaster, business owner, programmer or marketer. Apr 03, 2009 written by an inthetrenches practitioner, this stepbystep guide shows you how to implement a successful web analytics strategy. In this webinar, leading analytics author and evangelist avinash kaushik covers three specific areas you need to focus on to get the highest possible roi from your web analytics investment. As many of us, i discovered avinash thanks to his blog occams razor and his books. And for those looking to do more good than just decreasing bounce rates, all book proceeds will be donated to. Adeptly address todays business challenges with this powerful new book from web analytics thought leader avinash kaushik. Scalable web architecture, processes, and organizations for the modern enterprise. Inside this book web analytics pdf book by avinash kaushik this book seemed a bit long to me.
And now with the warm and sunny weather, im finding myself sneaking outside for around an hour a day to give it a second run through. Web analytics expert avinash kaushik, in his thoughtprovoking style, debunks leading myths and leads you on a path to gaining actionable insights from your. Oct 26, 2009 i was a huge fan of the first book web analytics. Jan 01, 2007 web analytics expert avinash kaushik, in his thoughtprovoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Written by an inthetrenches practitioner, this stepbystep guide shows you how to implement a successful web analytics strategy. An hour a day is the first book by an inthetrenches practitioner of web analytics. His passions lie at the intersection of marketing, analytics and artificial intelligence, and he has developed innovative frameworks like seethinkdocare, which allow senior leaders to leverage digital platforms to outinnovate their competitors and achieve superior financial. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring. Hes an amazing speaker, really breathing life and purpose into the toooften dry topic of web analytics. And for those looking to do more good than just decreasing bounce rates, all book proceeds will be donated to charity. In it avinash shows you how to use the copious amount of online data to transform your organization from faithbased to data driven. An hour a day as well as building a large following on his blog.